Y21
From Dogcraft Wiki
| Y21 | |
|---|---|
| Survival 2 Survival 3 Survival 4 Survival 5 Survival 6 | |
Y21 CEO jmsvvr and VP JVKermit outside of their mall plot in Sur4 | |
| Group | |
| Type | Sales and Manufacturing Corporation |
| World(s) | Survival 2 Survival 3 Survival 4 (Husky/Beagle) Survival 5 Survival 6 (Sheltie) |
| Leader |  jmsvvr  jvkermit |
| Members | jmsvvr
 maxmoneyawa (retired) |
Y21 (shorthand for Yellow 21) refers to the retail shopping corporation active on the Dogcraft since Survival 3. Initially founded by jmsvvr and jvkermit under the name "J&J Industries," the corporation rebranded following jmsvvr's successful shop located in the "yellow 21" plot of the Survival 3 mall. It has been active continuously through Survival 3, Survival 4, Survival 5, and Survival 6.
Y21's corporate management structure is as follows:
jmsvvr: President and CEO, Chairman of the Board
jvkermit: Vice President of Development, Y21 Board Member
maxmoneyawa: Vice President, retired (Sur 4/Sur5)
summerflower1234: Office Manager, VP of Publishing (Yellow Brick Road) (joined late Sur4)
kfr4014: Director of Public Relations (joined Sur 6)
About
Conceived as a one-stop shopping experience for explorers, builders, and redstone enthusiasts alike, Y21 is devoted to meeting the supply needs of players at reasonable prices. The company maintains a ready supply of most high-use blocks in the game and some specialty items like beacons, shulker shells, and wither roses. Its success in Sur 3, and 4 led to wide-spread name recognition in public chat and jmsvvr holding the second most DCD by the close of each world (after server admin 
ironboundred). At the close of Sur 5, jmsvvr remained at the top of the DCD leaderboards for top balance, top earner, and top spender and at the number 4 spot for top playtime.
History
Survival 6
The launch of the new world also formally brings kfr4014 on board as Public Relations Manager. Our legal department requires us to include that although Kfr is a full member of Y21, his eligibility for coverage under the company's insurance plan remains under review due to a long history of "accidents" on Dogcraft.
Y21's plots in the official mall are Yellow 8 ( jmsvvr) and Yellow 7 ( jvkermit / kfr4014 - titled "Redstone, Etc by Y21"). The Sur6 corporate headquarters are on Sheltie, southeast of spawn near what is expected to become the Eastern line of the SRN. The HQ building itself - designed by jvkermit - is heavily inspired by the real-life Cooper Union Foundation Building (opened in NYC in 1859). There are plans to connect the HQ site to both the SRN and NTN through the in-progress transit hub (designed by kfr4014) on the northern end of the headquarters building.
Survival 5
In Survival 5, Y21's corporate headquarters were located within the city of Sunshine Harbor. The city was located on Shepherd (x=7234, z=1962) to the south of Leon and Elysian Meadows and is the terminus of an SRN branch line. The main production facility and residence - known as "the Mansion" - was located east of downtown at x=7504, z=1874. The Mansion was inspired by the real-life Georgian/Beau Arts home of 19th/20th century steel magnate and philanthropist Andrew Carnegie (now the Cooper Hewitt on Fifth Avenue in New York City). It was designed by jvkermit. Nearby Y21 areas include Emerald Farms (built/operated by MaxmoneyAWA/jmsvvr) and Port Lemon (jmsvvr/jvkermit). The downtown area featured additional building collaborations with and contributions from 
colliecolie, 
eybwam, 
strawberrysham, 
ze_tais, summerflower1234, 
princess223, and kfr4014.
Ancient History: Survivals 3-4
Originally two separate entities run by jmsvvr and jvkermit, the name "Y21" refers to the plot address of jmsvvr's shop in the Survival 3 mall (yellow 21). At the time, jvkermit's shop "Red Stone Redstone" was located diagonally across the street and held a noncompetitive agreement with Y21. Following consistent use of the shortened "y21" to direct sales requests from chat, J&J Industries reorganized as a single corporate entity and adopted the now well-known name Y21. maxmoneyawa joined the company in Survival 4 and operated the group's Beagle production facilities before departing the server early in Survival 5. During Survival 4, Y21's mall plot was located in the upper level of Tree (B_10, B_11, and B_12). summerflower1234 was hired as office manager near the end of Sur4 and in Sur5, took on additional responsibilities as the Vice President of Yellow Brick Road Publishing. kfr4014 officially joined the team at the launch of Sur6.
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The company's real estate holdings during Survival 4 included Alpha Production Site (Husky - built by jmsvvr, jvkermit, and maxmoneyawa), Enterprise Island and Downtown 21 (Husky - built by jvkermit), and Bravo Production Site (Beagle - built by maxmoneyawa). Though most manufacturing occurred underground at Alpha Production Site, there were additional farms, etc. located at each location and in some cases (i.e., guardian farm) at other sites around the server.
